Where do you get your leads?

Traffic to your site.

One of the simplest ways to build your list is to give away a free report on a topic that you are familiar with AND a topic that has value for your targeted prospects.  If you identify a problem that is common to your prospects and can offer a free solution and tips you begin to bring in people who are interested already, who do not need convincing.

Pay attention though.  “10 Steps for Improving your Golf Score” will not help you create a list of interested knitting and embroidery prospects or multi-level-marketers.  Surely you may pick up a few people with both interests but be more focused with your free report.

Use a lead capture page- also called a squeeze page- for the prospective client to give you contact information before you send them the report.  Here is a sample of a very rookie squeeze page for my bird-watching eCourse. I put it into my blog post, not the best technique. You really want a free standing page.  An improved but still very simple lead capture page for this Better Birding ECourse followed a little later after an online colleague introduced me to simple Lead Capture Page concepts. It still needs improvement but it is doing a decent job of collecting information from people who want to learn more about birds and bird-watching.

More recently I worked with another online colleague to create a targeted lead capture page for my MLM focus- Mandura. Notice the differences.

I not only recognized the need for graphics, but together we added a text overlay to the header. I stepped up to the plate and began to identify myself. *Who wants to work with an invisible team leader?*

I provided ways for people to contact me because many network marketers prefer not to put their information into lead capture pages. They would rather call and talk directly to the person whose photo is on the page.  This remains a touchy topic. Many people prefer not to use their phone numbers online because of scam and spam.  Within a day of putting this page in place, my phone rang all the time and I found some very interesting prospects as I sifted through the mass of unwanted calls.   Then I changed the message on my phone so people trying to sell me something would know I was not interested.  Not long after that I gave myself the luxury of a toll-tree number with a basic introduction to the MLM product and that truly helped screen people for me.

So why have I not placed that number on my squeeze page?  So far this arrangement is working well. When something works well- – don’t fix it.

Traffic builds your lists and generates leads. It is up to YOU to capture their information and establish meaningful contact with them. Remember follow-up.

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