Posts Tagged ‘marketing tips’

Article Marketing for Affiliates

April 4th, 2010

Why do I have banners for Unique Article Wizard at this network marketing training site?

Because article writing and article marketing are  important tools for all network marketers who work online. Not only important. These are essential for your online business success.  There are two sets of skills. One is for Article writing, because writing for online is different. Attention spans are very very short. I will share a few tips here and give some links to a few articles as good examples.

The other set of skills is around the art and science of Article Marketing. Tips here also.

If you totally hate to write and freeze at the thought of it you might do well to do your keyword research and then hire some low cost writers to work for you.  There are many sources: Elance.com , Freelancer.com, Getafreelancer.com, Hireawarrior.com. Just do a Google search for outsourcing writers and you will have many choices.  I did a lot of work for Elance in my early years online and some for Getafreelancer but I find I have enough clients now and enough to maintain my own business that I have less time to farm out my writing. So it will be for a good reason that I take time to write for other people these days.

The PURPOSE of article writing for affiliate marketers is to pre-sell your products or service to your clients before you try to sell them anything. Good content at a trusted authority site will be far more likely to generate followers and sales. So you need to know how to do that.

TIPS for this kind of writing include doing keyword research for your site. Focus on what you want to promote and why. Sometimes I forget to do this and then I regret it. In addition, keyword density is important. You want enough to get your point across and get a good ranking for your article but not too many so it looks and feels overloaded and spammy. Precise percentages vary from time to time but most often a keyword density less than 5 or 6% will not carry much weight for your site. But much more than that and it is overload and time to rewrite.

It is trite but true. Content remains king on the web. And GOOD CONTENT is worth its weight in gold. So  know your subject or do some careful research to make the article worth reading. You might look at it and ask yourself, ” If I did not write this, would I have read it?”

Plus it is absolutely essential to link your article to your site. That is where the value of backlinking comes into play. If you are writing it, you are something of an authority on the topic so say so in your resource or bio box and make it interesting enough that people want to click on your links for more. Never tell everything you know in one article.  I learned that a long time ago relative to teaching and giving presentations. If you dump all of your knowledge at once, your victim/reader gets overload and when they ask for an encore or you ask for any questions you are stuck with nothing more to add! That is a real rookie blooper.

I use Unique Article Wizard for most of my article marketing, distribution and syndication because it is the best service around and I have tried and used many. Yes, I am an affiliate with them.  Therefore you see a banner for UAW on this training site for network marketers. And that is part of the big picture of where do you FIND reasonably reliable sources for residual income. Another topic another day. The short of it is Look for what people are using and try to become an affiliate of that service or tool.  Thanks for tuning in today. Your comments are helpful.

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Leads- Getting Your Leads

December 15th, 2009

Where do you get your leads?

Traffic to your site.

One of the simplest ways to build your list is to give away a free report on a topic that you are familiar with AND a topic that has value for your targeted prospects.  If you identify a problem that is common to your prospects and can offer a free solution and tips you begin to bring in people who are interested already, who do not need convincing.

Pay attention though.  “10 Steps for Improving your Golf Score” will not help you create a list of interested knitting and embroidery prospects or multi-level-marketers.  Surely you may pick up a few people with both interests but be more focused with your free report.

Use a lead capture page- also called a squeeze page- for the prospective client to give you contact information before you send them the report.  Here is a sample of a very rookie squeeze page for my bird-watching eCourse. I put it into my blog post, not the best technique. You really want a free standing page.  An improved but still very simple lead capture page for this Better Birding ECourse followed a little later after an online colleague introduced me to simple Lead Capture Page concepts. It still needs improvement but it is doing a decent job of collecting information from people who want to learn more about birds and bird-watching.

More recently I worked with another online colleague to create a targeted lead capture page for my MLM focus- Mandura. Notice the differences.

I not only recognized the need for graphics, but together we added a text overlay to the header. I stepped up to the plate and began to identify myself. *Who wants to work with an invisible team leader?*

I provided ways for people to contact me because many network marketers prefer not to put their information into lead capture pages. They would rather call and talk directly to the person whose photo is on the page.  This remains a touchy topic. Many people prefer not to use their phone numbers online because of scam and spam.  Within a day of putting this page in place, my phone rang all the time and I found some very interesting prospects as I sifted through the mass of unwanted calls.   Then I changed the message on my phone so people trying to sell me something would know I was not interested.  Not long after that I gave myself the luxury of a toll-tree number with a basic introduction to the MLM product and that truly helped screen people for me.

So why have I not placed that number on my squeeze page?  So far this arrangement is working well. When something works well- – don’t fix it.

Traffic builds your lists and generates leads. It is up to YOU to capture their information and establish meaningful contact with them. Remember follow-up.

Attraction Marketing System


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